It lives in the HTML code and isn't visible on the page itself, but it is important for SEO. If your image contains information or represents something meaningful, determine the message the image conveys and write a short, concise text … Some platforms make adding alt text easy. If an image has text in it, make sure to write out the image text verbatim as alt text. Poor alt-text can mislead, confuse and alienate people who rely on assistive technology. There’s a clearly marked field or button where you can add your description. Use proper spelling, capitalization, spacing, and grammar too- if someone is pinning the image to Pinterest, the alt text is what will display as the image description. Click on “Write Alt Text” 5. Most widely used for images, it can also apply to any non-textual element like media, animations, buttons, etc. When writing alt-text, be sure to use plain language so that people can easily understand what’s important about the chart, image, etc., being described. 8. Learn why alt attributes are important and how to write good ones. Et voila! Keep the Text Short . The cost of writing misleading, unhelpful or irrelevant alt-text is at the user’s expense. It helps to describe the image for the reader to understand what the image is about. Well-written alt-text can broaden a person’s understanding. Write your alternative text in the box provided and click Done (iOS) or Save (Android) once you’re ready. Your ALT text shouldn’t be a string of keywords, or not describe the image at all. Alt-Text for Accessibility: Final Thoughts Alternative text (alt text) is an HTML code element which describes both the content and function of an image on a webpage; it translates non-textual elements into text. Writing bad alt-text. How to add alt text. Providing alternative formats and text descriptions is helpful for comprehension. Since the likelihood is that you’re writing ALT text for both people and search engines, it’s important to find the right balance. Alt text, or “alternative text” as the long-form name suggests, is a written text description for an image on the web. 4. How to write great ALT text. Remember, the goal of writing alt text is to provide the same information that a visual user would get. Right-click the object. The term alternative text, as used in this article, refers to the text equivalent for an image, regardless of where that text resides.It does not refer solely to the alt attribute of the image tag.Alt attribute will be used when referring to the attribute itself, which often will, but does not exclusively, contain the alternative text. Alt-text can be used to increase understandability. The longer your alt text, the more difficult it is be to read for text browsers. Tips for writing better, more useful alternative text: 1. Other times it’s harder. Provide alternative text, or alt text, when a screen reader needs to understand the message provided by the images on a page. In other words, alt text is content. Be specific and succinct To finish posting, click back. Alt text is also useful for images with decorative text … Smaller pages download faster. 7. Tap “Share” once you’re ready. 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